philosophy

We refer to the FROST collection as ‘Balanced Elements’. This balance stems from an appreciation of the seven Chakras, which are fundamental to any yogic practice and the key to our energy flow and wellbeing. Based on this principle, the collection is rooted in the knowledge & benefits of balancing yin and yang. From textiles & colour to the discreet graphic embellishments, every design decision embraces Yoga philosophy that is fundamental to how Sadie and millions of others find their way to restore, refresh and refocus.

The subtle rainbow Chakra branding on Sadie’s favourite ‘Deep Black’ colourway in the ‘Chakra Core’ collection are small signifiers which serve as a decorative and spiritual nod to our energy flow, heightened by our exercise, movement and stretching. Across the collection, also find hidden graphic affirmations – these positive statements are central to Sadie’s practice and belief of self-healing, using words to steady and strengthen our resolve to cultivate our highest good. The FROST collection is designed with flattering body-conscious shapes, giving you the support and confidence you need to reach new levels. Special attention has been made to skin-soft tactile fabrics, helping you feel as good as you look.

Nature is the home of Balanced Elements and our relationship with and impact on the planet is fundamental in all our decision-making. We only work with certified European factories, accredited garment makers who act responsibly for staff and the environment. The collection uses recycled, organic and biodegradable fibres; even our hangtags are made with seed-embedded paper, so you can plant wild flowers after you’ve bought your FROST garment.

For those who seek balance, FROST offers all the elements of a bodywear collection designed for mindful movement and inner strength.

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